Brand Design
Meu Nome Italiano
How to turn genealogy research fun? This was our biggest challenge when creating a visual identity for Meu Nome Italiano (My Italian Name). Giovanna, the visionary founder, perceives genealogy as a bridge to our ancestral tapestry and a testament to our roots. The heart of our brand's purpose was to ingeniously blend the rich Italian culture, celebrate the cherished legacies of families, and resonate effortlessly with a youthful audience. The brand identity we created together breaks free from conventional molds, fostering a connection that weaves heritage with contemporary vibrancy, effectively turning a journey into the past into an exciting adventure for all.